I am Xath Cruz, one of your new Montreal Tech Watch writers. I am happy to start a new Product Presentation Serie on Montreal Tech Watch where I will detail a product and share my humble opinion on products developed by Montreal startups or other products that are worth a tech watch mention. I invite Montreal Startups to send us news and insights about their products at firstname.lastname@example.org in order for us to plan future articles!
I also invite the startup that is reviewed to provide feedback and reply to my article if they feel like it. This way I can provide updates with more accurate or enhanced informations.
I will start the review serie with MConcierge.
Backed by the Montrealstartup Fund, which is also behind products like VanillaForums, StatusNet and Beyond the Rack. MConcierge announced its financing about one year and a half ago. We thought it was a good idea to take a new look at the product today.
What is MConcierge?
In the fast paced world of the techno savvy traveller, having everything in the tip of fingers is a must, even a service that was traditionally provided for by an actual person. Some hotels now offer concierge services at a tap of a finger. Software companies have created programs which offer insider information that a concierge from a high-end hotel would normally know. This premium service, normally exclusive to five-star hotels, are now accessible to lower-star hotels. MConcierge made it possible.
Personalized Customer Service in the Digital Age
MConcierge is a complete mobile concierge system that transcends human connection. MConcierge is a mobile application that provides guests of a hotel with the ability to request and obtain services normally provided by a hotel concierge like taking room service orders, requesting a wake-up call, requesting transportation and many other hotel services. Just like the traditional concierge, MConcierge features city guides for up and coming events that a guest might be interested in, provides directory links and reservation capability for local restaurant, theaters and shops all of which are available to the guests directly on their mobile device. It also includes information that can be tailor-made to fit the hotel’s image and branding.
Unique Selling Point
Aside from providing concierge service, the hotel and staff benefits with the information reaped from the guests using the software. In the past, it’ll take years, several visits from a guest, and a skillful concierge to find out what specific guests require and like.
MConcierge allows the hotel staff to get to know the guests with the use of social media channels. It enables the staff to interact and connect to the guest even when the guest has yet to arrive. Bottom line is that valuable information accumulated from guest interactions enables the hotel to provide a truly personalized experience that will result to higher guest loyalty.
In addition, with a 24/7 connection with the guests, customer service and retention becomes more convenient and efficient.
Our view : It Is Good But need to step up
With the rise of the demand for mobile concierge apps, MConcierge need to step it up as it offers almost exactly the same things that most concierge apps in the market. One of the things lacking from is that the app promises to do a lot of things for the hotel but neglects to explain on how exactly they can deliver.
The Mobile Concierge App by Yabbedoo, a competitor, addresses this concern with a 2 minute video on YouTube.
The transformation of the hotel concierge into digital form is quickly becoming a trend for hotels around the world. MConcierge’s countless clients prove that they can deliver their promises. However, they have the opportunity to step beyond what is expected and put the name above all the other concierge apps.