Seevibes has done an impressive work in the past few weeks by measuring social media influence of tv shows in Québec. With their proprietary text-processing technology and facebook/twitter monitoring, they have collected more than 500 millions social media interactions for the most popular TV shows in Québec and can display their social media ranking.
TVA Nouvelles is the #1 show, with 256m impressions. Other shows by V, TVA, SRC are also in the top 5. See the chart below for the detailed ranking:
As shown by the graphic, SeeVibes can also show more elaborate rankings, such as gender %, engagement, # of unique participants, Twitter vs Facebook interactions. It’s an impressive demonstration of technology, since they need to track twitter’s firehose and facebook in real-time, and be able to classify the social media mention immediately, if there are relevant keywords. I know François Beausoleil is working hard on this, and using every piece of technology available to get the performance.
With the growth of social media, and internet tv such as netflix and youtube, the television industry needs to integrate solutions like SeeVibes’s in order to stay relevant, and prove their reach to advertisers. TV producers can also leverage the metrics given by SeeVibes to fund projects. Undoubtedly a much better solution compared to what BBM Canada provides!
Checkout seevibes
