63Squares announced today new features for Twtpoll, a survey tool with tight integration with Twitter.
The first feature announced on the 63Squares blog is a graphic showing responses by country. You can see in one glance what’s the most popular response in each country, a quick breakdown.
This is a great feature for companies having a global audience, but trying at the same time to view local market preferences. Think Saas companies, media companies, or global brands.
The other features are invitation and audit tool. The invitation tool is similar to those automated emails you get from your online purchases, asking you to rate your customer experience. It’s SurveyMonkey’s bread and butter, making them able to market their service as a customer experience tool, instead of just a survey tool. In Twtpoll, users will receive a message on Twitter inviting them to rate a specific customer interaction. Get this if one of your marketing strategies is customer service.
Finally, the audit tool allows you to verify customer responses, making sure you can use Twtpoll for official company actions.
It’s great to see Twtpoll go from beyond a simple technology/idea, and become a valuable solution for small and large companies. Surveys is a very big market (remember when SurveyMonkey acquired wufoo for $35m?), especially when we see now Apple winning points for their customer experience.
