Montreal Tech Watch

Nexalogy Environics started a few years ago, as a consultancy business able to highlight a brand’s position on the web & the social media. The team gathered social media experts, and capitalized at the same time on scientific tools & technology developed for scientific research. Nexalogy was able to go after businesses interested in seeing how they were perceived on the web, or how their different products.

With the experience, the Nexalogy team hopes now to release a public tool, able to highlight trends on twitter and showing connections between those trends. Previously, the tools were not friendly, but they have now a friendly interface, and so far they’ve gotten good feedback, with the tool featured at TED Conference, StrataConf, or near us, at the WebCom conference. The tool displays the volume of trends for each keyword, and at the same time the trendiness of the word. Perhaps one of the most important features is being able to track a keyword and see where it originated, for data analysts who want to locate trend sources, or maybe reinforce those connections.

I can see it displayed at popular conferences (Startup Festival?), in finance rooms (*cough* intelligence agencies *cough*), coupled with giant touchscreens as developed by 2XM Interactive.