I did a small presentation yesterday at the Notman house and I think it can greatly benefit your SEO and marketing efforts.
Here is the full video of the presentation excluding the question: SEO presentation
To recap it’s a 2 step process. Step 1 is to create a list of places and people we can work with to get links. Step 2 is to output that list onto an excel sheet to plan your work ahead.
Step 1 (get the list of sites and people you will work with)
- Go to Yahoo site explorer and run a link analyses on your competitor (input competitor’s URL and select same settings and screenshot below):
- Go your delicious and start bookmarking and tagging the sites which link to your competitor (in Yahoo Site explorer), then bookmark and tag them with appropriate tags. Here is the list of tags which you should concentrate on:
- Bookmarks (sites that allow adding bookmarks relevant to the industry, for example sphinn is a bookmarking site made specifically for the industry, Can also target mainstream bookmarking places that have the tags which are relevant to your category (digg may have a section for Apple stuff).
- Competitor (your competitors)
- Content (Sites that accept content, like articles, guest posts)
- Feed (Newsfeed, RSS feed)
- Forum (Related to your market place, use http://boardreader.com/ to input your related keywords and get notified every time someone posts something with that keyword on a forum. Can also use big-boards.com to find relevant forums)On-line News (News site related to your niche. For example you find a PR made by your competitor)
- Blogs in your niche (especially blog posts where you can leave a relevant comment, Run a Google blog search to find the blogs “Google>News>Blogs”)
- Question (Places where your clients ask questions. Yahoo Answers, Forums)
- Publication (Print or web-based publications. Like sitepro news, webpro news)Articles ((interesting articles which you would want to recreate with additional original content and post on your site)
- Writers/Reporter (bookmark the pages which have writer’s names, you will contact them in the future to pitch your press release or an interesting story)
Here a screenshot of delicious. I encircled the URL and the tags so you can see what it looks like:
Step 2 (Put that list into an excel sheet to plan your work ahead)
Your excel sheet will have 3 types of cells. You should use it to neatly plan your SEO schedule. Like that everything will be in one place and neatly organized.
Blue cells; Place where to submit the link in the future
Green cell: Sites where you have already submitted the link
Orange cells: Sites which have accepted your link (finished live link).
Use the comments options for the cells to insert any relevant information (the URL, dates, topics etc.)
In the beginning I suggest simply exporting the list from delicious into your excel sheet (like that all cells will be blue). Than you can start tackling the list cell by cell.
Here is the PPT presentation from the video.
About the Author: I own a large article directory called Wikibin.org and have been doing Search Engine Optimization for myself and clients for over 4 years. I’m also a Notman resident and a fan of “Montreal Tech Watch”.
Comments
Tina May 03, 2011
very interesting
Gregory Whiteside June 07, 2011
great presentation Ildar.. keep them coming! Thanks montrealtechwatch for sharing
How to Develop a Systematized SEO | SmashFlash July 20, 2011
[...] An excellent video illustration about the importance of a systematized SEO campaign can be seen in montrealtechwatch.com. The link can be seen below this [...]
How to Develop a Systematized SEO | MassiveTemplates July 21, 2011
[...] An excellent video illustration about the importance of a systematized SEO campaign can be seen in montrealtechwatch.com. The link can be seen below this [...]
How to Develop a Systematized SEO | 101 Ways To Earn Money Online July 21, 2011
[...] An excellent video illustration about the importance of a systematized SEO campaign can be seen in montrealtechwatch.com. The link can be seen below this [...]