Montreal Tech Watch

Agendize is a relatively new product aimed at small and large business who wish to capitalize on their web front. Business owners can now add easily “points of contact” on their website, allowing visitors to reach painlessly the business. Agendize gives them small html elements that can be embedded on any webpage.

Picture for instance a landing page that you have crafted to present one of your products, with beautiful pictures, a tagline crafted to suit your expensive Adwords campaign, plus a shiny “Subscribe Now” or “Sign up” button. Since every user landing on that page is a potential customer, having a “Comment & Rate” widget or a “Call now” widget means you still have ways to reach out to that visitor and transform the visitor into a solid lead.

Agendize offers an interesting pay-as-you go service, with each widget costing between 25 cents to $1, which makes sound business sense, since Agendize covers the phone, sms costs plus also the back-end servers to host and block spam. The pricing model might be problematic for large accounts who would want predictible costs for budgeting, which means Agendize is best suited for projects, landing pages, and not for large corporate site deployments. I find Agendize is an ideal service for entrepreneurs, consultants and startups wishing to launch and test quickly concepts.

Agendize also offers large amounts of information for marketing teams, with graphs and maps reporting user actions. It also integrates with Google Analytics, for those looking into tracking Agendize actions in their conversion funnels. Matt Fogel (@mattfogel), VP of Product, also says an API is in the works for further integration, for instance companies having lots of product pages. Contact him if you have an advanced need for an API.

Check out Agendize. MTW readers who want to try out the service can put in MTW promo code and get $20 credit.