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twtBizCard, 10th twitter app and counting for twtApps (3)

May 25th, 2009 · by Heri · Marketing, entrepreneurship, startups, web2.0, web3.0

twtBizCard

Felipe Coimbra released last monday twtBizCard, an add-on service which allows twitter users to exchange business contacts with replies, a virtual handshake if you like.

The story is not so much about twtBizCard. Of course, the idea is interesting, since after all, LinkedIn does 15 million uniques a month. But for me, your twitter profile is already your business card in itself, with its quick bio, website, and also features for sending replies and messages. Meet someone, add to twitter, keep in touch, exchange tweets, and you’ve done already so much more than what a simple business card can do.

So why did I write this entry on MontrealTechWatch? Well if you go through twtapps’s history and if you know Felipe Coimbra, you realize that twtBizCard is actually the 10th Twitter application in 5 months, which makes it about 2 new twitter applications every month. And you know that with that speed of development, twtapps is bound to get the jackpot, at one point of another. twtpolls, twtvite, all of those are already well trafficked, but I’m sure there will be one which will get massive traffic.

In comparison, a heavyweight app like TechEntreprise, or any other web app managed by n-person teams, seem to be developed in slow motion. One could argue that those “traditional” apps have more stickiness, user data history, and rich interfaces, etc. but developing twitter applications undeniably has a big advantage in release cycles and as a result, in overall products risks. Felipe Coimbra might not even be optimizing for stickiness: just view the quick description, and click a button to interact with the app, and voilà, you’re back to twitter. Those quick, short burts of interactions might be the future of web applications.

Interestingly, Felipe also makes I-stats, a real-time web analytics software. I’m assuming Felipe relies on those detailed data to do optimization and maximize metrics such as user interactions through split tests for instance.

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