SmartHippo, Going for the extra mile (4)
May 25th, 2009 · by Heri · entrepreneurship
This is not exactly tech. Nevertheless, I’ll have to bow to George Favvas for pulling of this story: SmartHippo advises family on refinancing rates, and then congratulates them after getting the service with a home-delivered cake.
Sounds one of the exceptional stories you used to read on Kathy Sierra’s blog (Creating Passionnate Users) or one of the stunts done by the Zappos team.
Smarthippo, or making the world a better place, one rate at a time
:-)
Not the most scaleable customer acquisition approach unless you own a massive bakery somewhere in the middle of the U.S. George, do you own one? :)
I’m not sure about the pink color either :)
great and unique way to show that smarthippo care about people using the service.
Mark - the bakery business is ripe for disruption.
Luckily I’ve patented some exciting disruptive baking technology. Now if only I could remember where I put those darn patents… they must be around here somewhere…
I like the creativity, George :)
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