
This is not exactly tech. Nevertheless, I’ll have to bow to George Favvas for pulling of this story: SmartHippo advises family on refinancing rates, and then congratulates them after getting the service with a home-delivered cake.
Sounds one of the exceptional stories you used to read on Kathy Sierra’s blog (Creating Passionnate Users) or one of the stunts done by the Zappos team.
Smarthippo, or making the world a better place, one rate at a time
:-)



Comments
Montreal Tech Watch May 26, 2009
SmartHippo, Going for the extra mile http://tinyurl.com/qrsk3s
mtltech May 26, 2009
[mtw] SmartHippo, Going for the extra mile:
This is not exactly tech. Nevertheless, I’ll have to bow.. http://tinyurl.com/qrsk3s
Mark MacLeod May 26, 2009
Heri May 26, 2009
great and unique way to show that smarthippo care about people using the service.
George Favvas May 26, 2009
Josh Koopferstock May 27, 2009
I like the creativity, George :)