Neuralitic Systems, a company which provides marketing insights for operators and mobile service providers, has announced a $3m investment from the Blackberry Partners fund last week.
The company also raised additional funds from Vertex Capital, BDC Venture Capital, and Go Capital Fund in the past 4 months, in a total of $10million.
See this post for more info about the Blackberry fund.
Neuralitic allows mobile carriers and service providers to know exactly the behaviors of their users and how they use data-based services. This would be useful especially to the likes of Bell or Telus to craft Blackberry and Windows Mobile offerings, although I am not sure how it could be used by other platforms, such as Android or the iPhone, since the latter two has taken away the “packaging” role of carriers, with this being done now by Application stores.
Comments
David January 25, 2009