We were 200 marketers with a passion for internet communications at MIXX Canada yesterday. I came back home with some nice takeaways even if some presentations were more sales pitches than passionate speeches.
The Generation Y has an integrated bullshit detector
Michelle Blanc warmed up the audience with both great quotes and figures. Your future employees and clients belong to the Generation Y. You better be transparent and communicate, because they’ll talk/write about you anyway.
Experiment, experiment & experiment!
Jacques-Hervé Roubert surprised me. I was afraid his presentation would be too corporate but it was not. He based his presentation on the iPhone site/project they built for L’Oréal Paris to invite the audience to go mobile and to experiment.
Email marketing is not cheap/dead. Be relevant!
Laurence Ohayon and Fabienne Callu demonstrated how focusing on activation/reactivation pays. I appreciate they gave ROI figures for two projects they have done, B2B project with Canada Post and B2C project with Air Transat. They concluded with 4 key best practices 2.0 to keep in mind: dialogue, permission, added value and relationship.
The seated lunch gave me the chance to meet an online media strategist from Montreal as well as a digital marketer (at P&G) from Toronto. This is something I really appreciated. I wish there was more place for interactions during the event. PodCamp and WebCom remain my favorite Web 2.0 events in town. Nevertheless I appreciate there was free WiFi. This was fun to write more than 15 tweets … and I was not the only one.
- Adrien O’Leary
