Montreal Tech Watch

Following the series of “was-too-busy-to-even-think-blog-it-here”, UNYK.com has launched recently public profiles for its 9 million users.

As you all know, UNYK is an online address book that solves the problem of outdated friends’ contact details. When one of your contact changes his/her phone number for instance, UNYK will then update your address book automatically, on your desktop software. This was 3 years ago. The webification of software has since then hit the technology world, with users moving their address book to the web or just plainly using shifting products such as Facebook to manage their contacts.

To stay current, or should I say, stay hip, UNYK has then launched public profiles, available to unregistered users, with a salt of search engine optimization and social networking. UNYK also announced the new feature as a way for users to control their digital identity: link your identity to this public profile, and it’ll be the one appearing on Google, instead of random results from third-party websites.

I might be wrong; but I see incredible opportunity with UNYK, with its claimed 9 million users. They could turn overnight into a hot destination. What I’d do is just forget the desktop software product; and instead leverage the user base to launch a new product. I’m thinking about new ways of Digital identity; there are of course lots of other new opportunities. And you? What would/should UNYK do?