Montreal Tech Watch

Videorix is a new online service that allows video content producers to look for potential ads for their videos.

Videorix allows companies and brands to create a logo and a tagline, that video producers can include at the beginning of their video. In the current system, the producer is paid by video, and not by views (since the latter information is controlled by the platform (youtube, dailymotion, …) where the video is distributed )

Videorix is brought up by Nadim Elgarhy, who already did Brandfame. This was covered earlier in MontrealTechwatch. However, Brandfame was focused on product placement, and the video producer had to find a way to showcase the product somewhere in the story. This process is lenghty, fastiduous, and not always possible for the video producer. That’s how Videorix came up, which has less barriers of entry for video producers and might just be an easier pill to swallow for videographers who want to keep their independence in regards to sponsors.

This will undoubtably get more mass traction than Brandfame, although I am betting that it’s not the only service of its kind either. Even then, the day it will be massively successful, this is the kind of service that Youtube/Google could do in a snap. But what the videorix founders could do is prove that this means significant revenus for video producers, and also gain a significant market share — or better yet, prove that this can be a signicant revenue/business model for all the people who upload videos to youtube.