Praized’s guerilla marketing tactics (10)
The Praized website was launched last year, when they announced a $1m investment by Garage Canada, and the product in itself was presented as a new way for people to find local places and merchants, thanks to “praizes” from other users.
Unlike the textbook way of launching a web product, it seems like Praized is experimenting new ways to market their web product. First, one of the thing they did very early on was associating the praized.com domain to a blog. This blog is being regularly updated with new articles, and getting new exposure, trackbacks, comments, thus establishing an online & authoritive presence about everything local, even though there was no usable product (to be more exact: they didn’t have a working product a few weeks ago). I found incongruous though that it’s a personal blog, by one of the co-founder, Sébastien Provencher, who seems to identify himself as Praized, on twitter and many other places. But what do you know, I am not an expert in internet marketing and certainly a little bit lost in all those “personal brand 2.0″ discussions.
Fast forward, the startup has installed last week their product in 2 websites where you can get a peek of what’s coming.
The first one is mocolocal, where readers of the mocoloco art/design blog are invited to submit their favourite places. The goal here is to leverage an existing, dedicated community and get them to discover “artsy” places.
The second one is web2places, a blog where attendees to the Web2.0 Expo can find top places and events in San Francisco. In fact, the co-founders of the startup have planned an expedition are attending the conference. Compared to mocolocal, they are using here a different tactic, which is linking generously to other attendees, events, and places; the objective that the community (the conference attendees) notices the website and it gets adopted, in a viral way.
You can even try out the system, by creating a user account at auth.praized.com; although I won’t probably be using it anymore as I am neither in SF or an art guy. Even if I were an art guy, I’d think the interface could be simplified. Or could have more pictures. Less of the “list” feel and more content where people could identify to. Because that’s the kind of thing one would be need to be convinced to check a place. But as I said, don’t mind, because I am not an art guy, plus I have no idea what final objective this application is trying to achieve.
Like me, you might have now more questions than answers, such as: is this a test to see what works and what doesn’t with the product? or are those 2 websites a test to see if they can grow organically an audience with the existing product? or is this the “real deal”? or is it the first steps to an elaborate strategy, where they have taken into account every factor? You have to give credit to Praized’s executive team by trying out new innovative guerilla marketing tactics. This is quite creative, and I am curious to see what they have in mind next…

Note: Thanks to Jevon McDonald for 















