OneBigPlanet launches, provides monetization platform for “social networks” (2)
OneBigPlanet has launched this morning, with a live videocast where they unveiled their product, and announced the first customers using the platform.
OneBigPlanet promises to have the answer on how to monetize social networks and also solve the problem of high membership turn-over on those websites. What the platform does essentially is offer a wide array of rewards, discounts, products and services to the users of those websites. OneBigPlanet believes then that this will be a compelling offer to the member who will keep coming back. It would also mean a stable and real revenue stream for the organization.
One of their main customer announced today was the U.S. Chamber of commerce, which has more than 3 million business members. It will use OneBigPlanet’s platform, its members then having access to a one-stop “consumer platform”, where they will be able to position products & services.
With this new platform, OneBigPlanet seems to be especially proud on how they have leveraged “web2.0″ technologies, and how they have solved on their own the problem on social networking monetization. They have announced it’s a patent-pending technology.
There are lots to be said regarding OneBigPlanet and its platform. It’s surpring to see that a company, which is up to today an outsider, announcing to have solved the monetization problem; while leaders like myspace or facebook haven’t managed to do so. I also find it disturbing they are branding the product as a social network platform while in fact it’s a platform to manage fidelity programs. But I guess that’s a way to be trendy. Neverthless, it’s a refreshing take on how to make more intereting loyalty programs.
Correction,
OneBigPlanet was not launching today but tomorrow morning. Sorry. Of course, now everyone knows I hven’t been to the launch event or have a peek at the livecast.
But the good thing is that we have now a new slogan for mtw: we get news one day early
I saw the live videocast last Tuesday and I think the platform is a great.
This ‘all in one’ consumer portal helps regular people like me and you save time and money. With our super hectic lifestyles, it’s nice to know I can I find what I need in terms of products and services on one site.
They demo’d these cool consumer tools and the types of exclusive deals that they have online.
They are not a social network but do offer some social networking features to help you organize your consumer life.
Social networks offer this platform to their members to increase loyalty. I wish mine did!
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