Montreal Tech Watch

WatchMojo, a video content producer that syndicates its content to major distribution networks, is experiencing exponential growth rates and becoming one of the top video producers on the web.

Its monthly streams went from 250,000 in June 2007 to 4,500,000 in March this year, which is an increase of +17,000% in just 9 months. Today, Ashkan Karbasfrooshan, who runs the company, also writes that they are now the biggest professional content producer on Youtube Canada, while they are on the Top 25 on the main YouTube website.

WatchMojo’s style is to produce many videos on an unbelievable number of topics, ranging from business, daily life, culture, fashion etc. The videos are produced in Montréal, but shot for an international audience, and with a timelessness style. Another specificity they have compared to other producers is that each video is short and independent from each other, with no series, or building the profile of a special host — making them perfect for Youtube and the ADD-striken new generation.

These numbers are an undeniable validation of their strategy, which consists of striking partnerships with networks like youtube & co., social networking platforms like MyspaceTV and new media destinations like Hulu. As viewers shift to the web, and with many other opportunities emerging, like videos on cell phones, I expect WatchMojo to experience the same growth rates in the upcoming months.

The coolest thing is that it seems to be a dream job. Between signing new deals and blogging about the industry, they still find the time to make fun of themselves.

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