Propulsion Ventures invests $3m in AdCentricity

By Heri Apr 23rd 2008 in Business

AdCentricity, which is a Toronto digital advertising sales network, has raised $3 million in a series A round led by Propulsion Ventures, one of telesystem’s VC firm.

AdCentricity in itself allows ad agencies and brands to manage their outdoor digital signage advertising, by facilitating them the task of planning, buying, and distribute multimedia ads on plasma screens, HD TVs or projectors, by demographics, geography or venue type.

The company publishes bold projections for its market, predicting exponential growth for digital signage advertising, more than the adoption rate of the Internet or broadcast TV.

Beyond the marketing copy, I understand this is mainly due to the technology, which allows rapid distribution of ads, customization of ads per venue type, and the appeal of multimedia advertising compared to traditional (paper) advertising.

Another company in digital signage that readers of MTW might remember is iGotcha, another startup which focuses on having interactive presentations in shops, although they are focusing on technology while AdCentricity’s strength is its network and distribution.

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