<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Praized&#8217;s guerilla marketing tactics</title>
	<atom:link href="http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/feed/" rel="self" type="application/rss+xml" />
	<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/</link>
	<description>Technology and Innovation news in Montreal</description>
	<lastBuildDate>Tue, 22 May 2012 17:16:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: Web 2.0 Expo NYC 2010 &#8211; première partie &#8211; A Frog in the Valley</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-537282</link>
		<dc:creator>Web 2.0 Expo NYC 2010 &#8211; première partie &#8211; A Frog in the Valley</dc:creator>
		<pubDate>Sun, 03 Oct 2010 18:29:58 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-537282</guid>
		<description>[...] launchpad (on avait été bien inspiré par inpowr en 2007). Le top 6 présentait sur scène&#8230; On en a quand même profiter pour tester nos idées. C&#8217;est aussi là que j&#8217;ai découvert la formule &#8220;camp&#8221; avec Web2Open, la [...]</description>
		<content:encoded><![CDATA[<p>[...] launchpad (on avait été bien inspiré par inpowr en 2007). Le top 6 présentait sur scène&#8230; On en a quand même profiter pour tester nos idées. C&#8217;est aussi là que j&#8217;ai découvert la formule &#8220;camp&#8221; avec Web2Open, la [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Praized Media Product Blog &#187; Blog Archive &#187; Praized on the radar - Media coverage far and wide</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-32285</link>
		<dc:creator>The Praized Media Product Blog &#187; Blog Archive &#187; Praized on the radar - Media coverage far and wide</dc:creator>
		<pubDate>Fri, 08 Aug 2008 17:48:37 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-32285</guid>
		<description>[...] April 22  Montreal Tech Watch  &#8220;Praized’s guerilla marketing tactics&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] April 22  Montreal Tech Watch  &#8220;Praized’s guerilla marketing tactics&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sylvain Carle</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21795</link>
		<dc:creator>Sylvain Carle</dc:creator>
		<pubDate>Wed, 23 Apr 2008 05:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21795</guid>
		<description>Wow. Great replies from all.

@Martin Lessard : yeah, you got those two right - &quot;Launch early, update frequently&quot; and &quot;early adopters come from their close social network, hence a better feedback&quot; is indeed a part of our strategy. But we are also pushing web2places to anyone that might find it interesting at Web 2.0 Expo, so the &quot;limited&quot; part is not quite right.

@George Favvas : wow. nice analysis. we (the praized founders) were quite impressed with your reading of it, you are a sharp reader of &quot;in between the lines&quot;!

@Samuel Lavoie : right. the right balance between specific community and network-wide data is a balance we are experimenting with right now, this will play out better in a few months when we have more communities and praized.com up and running...

@Heri : Number one, we are a distributed platform. More on that in the next few months, but this is a strong belief we have. Just google search for &quot;atomization+praized&quot; and read what we have been writing about this.

Two, adding a place is available on beta.mocolocal.com, just look in the footer. It&#039;s not available on web2places.com yet, because this one uses our API and we were a bit tight on timing for release (can I add our dev team did a supremo excellente job on this one, as the &quot;Cheerleader Tech Officer&quot;?)

And three is right on the spot. Our motto is &quot;trust your tribes&quot; after all. That&#039;s one of the key insight we think we bring to the table, there is not one list of &quot;best x in city z&quot;... there&#039;s lots of them, it&#039;s a question of POV.

Thanks for the coverage, we appreciate it and we enjoy the conversation!</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.praizedmedia.com/'><img alt='' src='http://0.gravatar.com/avatar/890765ea1a693b2b1f8fd90ba1fa1e4c?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>Wow. Great replies from all.</p>
<p>@Martin Lessard : yeah, you got those two right &#8211; &#8220;Launch early, update frequently&#8221; and &#8220;early adopters come from their close social network, hence a better feedback&#8221; is indeed a part of our strategy. But we are also pushing web2places to anyone that might find it interesting at Web 2.0 Expo, so the &#8220;limited&#8221; part is not quite right.</p>
<p>@George Favvas : wow. nice analysis. we (the praized founders) were quite impressed with your reading of it, you are a sharp reader of &#8220;in between the lines&#8221;!</p>
<p>@Samuel Lavoie : right. the right balance between specific community and network-wide data is a balance we are experimenting with right now, this will play out better in a few months when we have more communities and praized.com up and running&#8230;</p>
<p>@Heri : Number one, we are a distributed platform. More on that in the next few months, but this is a strong belief we have. Just google search for &#8220;atomization+praized&#8221; and read what we have been writing about this.</p>
<p>Two, adding a place is available on beta.mocolocal.com, just look in the footer. It&#8217;s not available on web2places.com yet, because this one uses our API and we were a bit tight on timing for release (can I add our dev team did a supremo excellente job on this one, as the &#8220;Cheerleader Tech Officer&#8221;?)</p>
<p>And three is right on the spot. Our motto is &#8220;trust your tribes&#8221; after all. That&#8217;s one of the key insight we think we bring to the table, there is not one list of &#8220;best x in city z&#8221;&#8230; there&#8217;s lots of them, it&#8217;s a question of POV.</p>
<p>Thanks for the coverage, we appreciate it and we enjoy the conversation!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Heri</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21789</link>
		<dc:creator>Heri</dc:creator>
		<pubDate>Wed, 23 Apr 2008 03:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21789</guid>
		<description>Martin Dufort, 

Yeah I noticed that. But as Georges wrote, they are connected to a places database (yellowpages in canada) so that should work. 

Georges,

1. might be. might be not. my opinion is that they still have their cards open

2. looks like it. I&#039;be disappointed though if a user couldn&#039;t add a brand new place

3. it&#039;s a conscious decision. if you think about it, why would mocolocal users have the same opinion about a place than web2.0 crowd.

Samuel,

I don&#039;t think you can use this to raze a place. I haven&#039;t seen any &quot;negative&quot; votes. seems like praizes only push places up.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://heri.madmedia.ca'><img alt='' src='http://1.gravatar.com/avatar/76d226166e7f70ccb556f5bb043512aa?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>Martin Dufort, </p>
<p>Yeah I noticed that. But as Georges wrote, they are connected to a places database (yellowpages in canada) so that should work. </p>
<p>Georges,</p>
<p>1. might be. might be not. my opinion is that they still have their cards open</p>
<p>2. looks like it. I&#8217;be disappointed though if a user couldn&#8217;t add a brand new place</p>
<p>3. it&#8217;s a conscious decision. if you think about it, why would mocolocal users have the same opinion about a place than web2.0 crowd.</p>
<p>Samuel,</p>
<p>I don&#8217;t think you can use this to raze a place. I haven&#8217;t seen any &#8220;negative&#8221; votes. seems like praizes only push places up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Samuel Lavoie</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21777</link>
		<dc:creator>Samuel Lavoie</dc:creator>
		<pubDate>Wed, 23 Apr 2008 00:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21777</guid>
		<description>+1 for Martin
@George the third observation is interesting, wonder how its gonna end up. I would personally like to have some sort of cross community infos, at least for myself and my friends..</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.samuellavoie.com'><img alt='' src='http://0.gravatar.com/avatar/e9d19720ee94ea69c5fde656bd054e94?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>+1 for Martin<br />
@George the third observation is interesting, wonder how its gonna end up. I would personally like to have some sort of cross community infos, at least for myself and my friends..</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Praized Media</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-457802</link>
		<dc:creator>Praized Media</dc:creator>
		<pubDate>Wed, 23 Apr 2008 00:11:41 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-457802</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;MontrealTechWatch covers our guerilla marketing tactics... http://tinyurl.com/66kfej&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">MontrealTechWatch covers our guerilla marketing tactics&#8230; <a href="http://tinyurl.com/66kfej" rel="nofollow">http://tinyurl.com/66kfej</a></span></span></span></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sylvain Carle</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-457803</link>
		<dc:creator>Sylvain Carle</dc:creator>
		<pubDate>Wed, 23 Apr 2008 00:09:49 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-457803</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@mtw : nice post - http://tinyurl.com/66kfej - if you find some tome next week maybe you should interview these guys...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@mtw : nice post &#8211; <a href="http://tinyurl.com/66kfej" rel="nofollow">http://tinyurl.com/66kfej</a> &#8211; if you find some tome next week maybe you should interview these guys&#8230;</span></span></span></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: George Favvas</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21768</link>
		<dc:creator>George Favvas</dc:creator>
		<pubDate>Tue, 22 Apr 2008 22:12:56 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21768</guid>
		<description>A few observations from looking at these sites:

1. It&#039;s probably also safe to assume their goal is not to be a destination site per se, but to provide tools to existing sites that have a preexisting community/traffic centered around a common interest, place or time.

2. They&#039;re pulling data from existing business directories (Yellow Pages and Localeze) so they&#039;re really just focused on adding a social layer to local search.

3. They&#039;ve also decided not to share &quot;praizes&quot; across different partner sites. For example, &quot;Praized HQ&quot; shows up on both MoCo Loco and Web2Places, but the &quot;praizers&quot; and comments are distinct. This could be because they&#039;re early in their release cycle and still testing, or (more likely) a conscious decision not to be yet another community, and not to compete with their distribution channel.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.favvas.com'><img alt='' src='http://0.gravatar.com/avatar/25996e882d1a3e4493e0ea627bba07e7?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>A few observations from looking at these sites:</p>
<p>1. It&#8217;s probably also safe to assume their goal is not to be a destination site per se, but to provide tools to existing sites that have a preexisting community/traffic centered around a common interest, place or time.</p>
<p>2. They&#8217;re pulling data from existing business directories (Yellow Pages and Localeze) so they&#8217;re really just focused on adding a social layer to local search.</p>
<p>3. They&#8217;ve also decided not to share &#8220;praizes&#8221; across different partner sites. For example, &#8220;Praized HQ&#8221; shows up on both MoCo Loco and Web2Places, but the &#8220;praizers&#8221; and comments are distinct. This could be because they&#8217;re early in their release cycle and still testing, or (more likely) a conscious decision not to be yet another community, and not to compete with their distribution channel.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Heri</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21756</link>
		<dc:creator>Heri</dc:creator>
		<pubDate>Tue, 22 Apr 2008 20:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21756</guid>
		<description>+1 for Martin Lessard.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://heri.madmedia.ca'><img alt='' src='http://1.gravatar.com/avatar/76d226166e7f70ccb556f5bb043512aa?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>+1 for Martin Lessard.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Martin Lessard</title>
		<link>http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21751</link>
		<dc:creator>Martin Lessard</dc:creator>
		<pubDate>Tue, 22 Apr 2008 19:23:25 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2008/04/22/praizeds-guerilla-marketing-tactics/#comment-21751</guid>
		<description>My guess : it is their way to not let the gate too wide open in order to strategically monitor the site in beta-like mode. Launch early, update frequently. Limited audience= limited downfall. And in fact, their early adopters come from their close social network, hence a better feedback. Wise move.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://zeroseconde.com'><img alt='' src='http://1.gravatar.com/avatar/b87d12bee22dc89de694a82b17d104e6?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>My guess : it is their way to not let the gate too wide open in order to strategically monitor the site in beta-like mode. Launch early, update frequently. Limited audience= limited downfall. And in fact, their early adopters come from their close social network, hence a better feedback. Wise move.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.179 seconds -->

