Montreal Tech Watch

Clavardon, a web startup which launched an early release of their product late last year, announced they are now offering the service to online stores at 200$ per month. The clavardon service allows co-browsing, which means a website visitor can follow the same exact pages, the same sections of a page, and see the same highlighted words by another visitor.

In this case, Clavardon markets it as a way to replicate the experience found in real-world stores. For instance, a clerk store could use the service to “suggest” products that might be interesting for a user. For online stores owners, the promise is that they will be able to convert more users.

The commercial version of clavardon just puts clavardon in the same space as clixconnect, another new web company in montreal, which allows chats and real-time communication between website users and the owners of the website. It strikes me though that they have complimentary features sets; and a business partnership might make sense here.

Clavardon also offers social networking features for their users, which they call social shopping. I find this gimmicky, but what do you know, I am a guy, and maybe they are trying to appeal to teenagee girls people who like to shop with friends. I’ll get back to clavardon in the next few months and see if they manage to get some kind of traction for their service.