Montreal Tech Watch

Local business bloggers launch yulbiz.org and extends model to Europe

By Heri Jan 30th 2008 in Marketing

yulbiz, which started as a regular meetup for bloggers writing for business purposes, has now an official website and become an official organisation.

Like other similar meetups in Montreal, yulbiz uses the acronym yul — representing Montreal’s aiport code, and was started to extend online conversations between bloggers to an “offline” setting. The formula prooved to be popular, with profesionals in marketing, consultants, web entrerpreneurs, head of media and pr agencies attending the meetups.

The initiave sparked for instance the bloggers advertising network by Transcontinental Media, and it’s also the place where the co-founders of startup praized met. Their latest venture was publishing a book entitled “Pourquoi bloguer dans un contexte d’affaires”.

The initiative was so popular that it’s now also hosted in Quebec city, in Paris, Barcelona, Brussels and even Warsaw, in Poland. This is where yulbiz.org comes, as an organisation which would “manage” the growth, and also promote blogging, social media and networking.

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