Will HD save TQS? (2)
There is an interesting article by Alain McKenna at Technaute mentionning that high-definition TV might save TQS, a local television station which filed for bankrupcy last month due to “shrunken” advertising revenues.
The theory, which came from its directors, was that high definition will allow pay-per-view, interactive and personalized content. The tv station would then be able to gather additionnal revenues, and also sell them at a higher rate.
It’s amusing to think that changing the physical channel, or medium (here, television), would get them better chances. For me, a media company should focus first and foremost on getting quality content - but cogeco, TQS’s main shareholder, doesn’t seem to make many efforts to get original, innovative, and relevant content. I don’t watch much tv, but everytime I stumble on TQS, they always seem to have old gags or old tv american series, whereas they should have focused on locally-produced, vibrant, even iconoclast shows. I think that as along as you have those, a media company can then focus on the medium to bring this content to as many people as possible.
High-definition TV is a promising technology but it’s no excuse to keep producing lame shows. Even then, when we will reach 2011, iTMS, netflix, amazon and millions of video podcasters would eat TQS’s lunch.
Agreed, a change in resolution != “pay-per-view, interactive and personalized content”. That alone should help in explaining why TQS is in the pits.
Careful,
“bankruptcy protection” != “bankruptcy”
And yeah, it’s kind of silly to expect people to pay for something they don’t want for free.
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