Montreal Tech Watch

Razzle.ca, a montreal-based ecommerce website, is opening tomorrow Friday, 23rd Nov, and will give its visitors the opportunity to buy a heavily-discounted product each day. They manage to offer a low price thanks to lower inventory costs, less promotional costs, and also by getting specific deals on end-of-the-line products from manufacturers and wholesale suppliers.

Razzle is clearly modeled after woot, which pioneered the concept in the USA in 2004. When other ecommerce websites continued to offer more choice, service and options, woot took the path of simplicity by selling only one product each time. To get the deal, many customers waited till the store’s opening at midnight in the hope to get their own gadget or computer component too. The woot model has since been copied successfully in Europe by iBOOD or vente-privee.com, which rank amongst the top ecommerce website in their respective countries.

Razzle is the first e-store of its kind in Canada, and they have already announced they will have the same marketing tactics as woot. I find it smart to launch one month before the holidays. The concept in itself is also simple and efficient, the one you see in marketing textbooks, and should get them many followers.