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Ubisoft Montreal releases Assassin’s creed (5)

November 19th, 2007 · by Heri · video games

assassin creedUbisoft Montréal has released last friday the next-generation video game Assassin’s Creed. The local game studio has also released recently major titles, like Tom Clancy’s Rainbow 6Naruto, the rise of a Ninja, or Far Cry, but I find this new title interesting from a technological and business point of view. Some observations:

  • jade raymondTo my knowledge, it’s the first time that a video game producer, Jade Raymond, rose to an internet “superstar” status. I keep stumbling on her subtle and not-so-subtle appearances on the Internet, be it official videos from Ubisoft or from “fans”. Previously, only game coders like John Carmack, Will Wright, or Peter Molynex achieved to get this status. She even made it to the national TV, and appears on every single photo about the game, to the point that I sometimes think that she is more popular than the game itself. 
  • Ubisoft Montréal started Assassin’s creed in 2004, when the xbox360 was still in development. It’s their biggest project to date, with a production budget beyond $20 million, a team of 300 developers and designers, and a promotional budget well over $1 million. They also invested heavily to make the game realistic, with professors in medieval history serving as consultants for the game. 
  • This is also the first video game from Ubisoft that will be used to make movies, by their new Digital Arts division. 

For me, video games studios are now no different than the cinema industry, with video game producers and designers are the equivalent of movie directors and producers. I remember not so long ago an adventure game,  Another World, which was made by just one guy, Eric Chahi. 

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