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Music sharing is good for album purchases after all (4)

November 6th, 2007 · by Heri · Technology

Industry Canada has published a study where it shows that canadians sharing and getting music on p2p networks will finally buy more music. Some of the key quotes:

Industry Canada undertook a music file sharing study during 2006-07 to measure the extent to which music downloads over peer-to-peer file sharing networks, for which the sound recording industry receives no remuneration, affect music purchasing activity in Canada.

Among Canadians who engage in P2P file-sharing, our results suggest that for every 12 P2P downloaded songs, music purchases increase by 0.44 CDs.

With respect to the other effects, roughly half of all P2P tracks were downloaded because individuals wanted to hear songs before buying them or because they wanted to avoid purchasing the whole bundle of songs on the associated CDs and roughly one quarter were downloaded because they were not available for purchase.

This comes just one week after the ADISQ came out, whining about the Internet, and how CDs sales were plummeting. This study shows that instead of fighting the Internet, they should work with it. The CD is a dead format, and destinations like iTunes have shown the way how music should be sold on the Internet.

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