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Capazoo provides revenues for their members’ content (9)

October 24th, 2007 · by Heri · web2.0

capazooCapazoo.com, which was under development since late 2006, has been officially launched publicly monday in New York City, and tuesday in Montreal.

It’s presented a social network, with a focus on monetization through a virtual currency named zoops. Registered members can tip another profile page, video, music or a photo; if you reach a minimum of zoops in your account, you can then cash out, although you need to to upgrade to a VIP account, which costs $35 a year. 1 zoop is actually worth a cent, which should encourage members to give away more zoops. Capazoo also extended the monetization system to referrals, shared advertising revenues and savings.

I have to say though I find Capazoo’s presentation a bit akward, when I read “make money from” and “friends” in the same sentence. I think that at some point, you have to be honest and present it as a just a place where you earn money from your media. In the “real world”, this would be the equivalent of a shop owner using the words “friends” and “social network” to name his/her customers. Capazoo doesn’t cross the line as weblo did; they indeed have an innovative idea with the zoops system, but I think they need to clear things out.capazoo

The website in itself has a very myspace-like feeling to it. Capazoo also follows myspace’s marketing path by focusing on music, celebrities and a young demographic. Is capazoo going to be the next myspace? you tell me…

Mashable has another review of capazoo. They also report that capazoo has raised $25 millions in private capital, with no VCs involved. Capazoo’s offices are in Notre-Dame street, and they were reported to have the largest ASP.NET development team in Montreal.

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