Capazoo provides revenues for their members’ content (10)
Capazoo.com, which was under development since late 2006, has been officially launched publicly monday in New York City, and tuesday in Montreal.
It’s presented a social network, with a focus on monetization through a virtual currency named zoops. Registered members can tip another profile page, video, music or a photo; if you reach a minimum of zoops in your account, you can then cash out, although you need to to upgrade to a VIP account, which costs $35 a year. 1 zoop is actually worth a cent, which should encourage members to give away more zoops. Capazoo also extended the monetization system to referrals, shared advertising revenues and savings.
I have to say though I find Capazoo’s presentation a bit akward, when I read “make money from” and “friends” in the same sentence. I think that at some point, you have to be honest and present it as a just a place where you earn money from your media. In the “real world”, this would be the equivalent of a shop owner using the words “friends” and “social network” to name his/her customers. Capazoo doesn’t cross the line as weblo did; they indeed have an innovative idea with the zoops system, but I think they need to clear things out.
The website in itself has a very myspace-like feeling to it. Capazoo also follows myspace’s marketing path by focusing on music, celebrities and a young demographic. Is capazoo going to be the next myspace? you tell me…
Mashable has another review of capazoo. They also report that capazoo has raised $25 millions in private capital, with no VCs involved. Capazoo’s offices are in Notre-Dame street, and they were reported to have the largest ASP.NET development team in Montreal.
(sorry, couldn’t resist…)
new post: Capazoo provides revenues for their members’ content http://tinyurl.com/3btppc
Imagine being cheap with $25M to the point where you don’t respect contracts. One wonders what will happen when users try to take their money off the table.
[...] Akoha, Standoutjobs, or Mobivox, there have been numerous worrying reports about Capazoo, which was officially launched last October. People are calling the founders scum bagss, another MTW reader said they were dishonest with their [...]
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