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RollAName makes you popular in the web2.0 world (8)

October 13th, 2007 · by Heri · startups, web2.0

RollAName, a Montreal startup launched 2 months ago, is a pure web2.0 product. The two founders, Vasily Klimko and David Nadezhdin, are promoting the service with a “web3.0″ and “web startups” group they created on facebook, are using the latest SEO techniques to rank high with Google, and hope on advertising and affiliates to monetize the service. In itself, RollAName is a social networking site where one member gets greater visibility if he/she had more friends than any others.

The bigger your network is, the higher you and your profile are listed and visible. Use this visibility to start promoting yourself, your business, events, websites, parties, books, blogs, video and audio and much more. Be Creative!

The most popular profiles will then be “featured” on the homepage, will get more traffic and have an opportunity to promote their videos, photos, listings etc. They also plan to include jobs and allow members to sell and buy via RollAName.

rollaname web2.0 seo

That said, I am not sure about the mass market appeal of RollAName. People don’t register on a website to be more popular, they do it to find information about a product, communicate with friends, buy stuff, etc. I’ve got my real-life friends to take care of, thank you, and it would be really a burden to register to yet another social networking website, just for the sake of it. I went through the website’s features, and concluded that people would register to RollAName if they are member of the media, bloggers, or in the marketing and PR industry etc.

That said, RollAName has sure some value with it, if you have a list of friends, and want to play with the “who is the most popular” game. The concept seems fun, for a moment, and would get my attention if I could just go into it right away. RollAName would then be perfect as a facebook application. Users would have already their data and list of friends, and RollAName would display some sort of tag cloud or another visualization tool to show how popular you are and what are the most popular stuff among your friends. If done right, they could also get at the same time traffic for their main website and build the service from there.

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