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Alliance Numerique relaunches with a cute but questionnable design (11)

October 11th, 2007 · by Heri · Technology

Alliance NumeriQC has a new brand, with a new name, Alliance Numerique, and a new website:

alliance numerique

Alliance Numerique is a business network of the multimedia industry in Québec, regrouping video games companies, web design and development firms, pretty much anything related to multimedia. They offer services, grants, studies and organizes various events for its members.

Their previous website was a community portal, featuring news, events, announcements from its members. Now these are pushed below the fold, and messages from Alliance Numerique and the website’s different sections are shown instead in the forefront.

I really prefer the old version, because now it looks as though they are now a professionnal consulting firm. I am quite sure that Bob communications, who is said to be the mindmaster behind this new relaunch, told them that they needed to have a stronger brand, a bolder logo, and a main tagline/message shown in the website, etc. instead of the community portal they previously had. And yes it’s cute, it’s vibrant, it’s nicely designed but I am sorry, this just doesn’t work. Bob communications lives in brochureware land, and second, you need sometimes to tone down your brand so that the members and companies you represent are given the focus. The only interesting new feature here is a new blog section, although it’s empty.

I guess I will have to delete the website from my bookmarks.

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