I watched the gala de l’ADISQ yesterday, which is an annual award ceremony rewarding musicians and singers from Québec. I haven’t watched Radio-Canada for months, but it was a family gathering and, well, I convinced myself that it was an opportunity to know what people are really listening to these days in Quebec.
What I saw was a community which was completely disconnected from reality. The presenter, Louis-José Houde, mentionned Youtube and made fun of the whole blogging, podcasting and videoblogging phenomenon in Quebec, saying people who upload their content on the Internet for no monetary reward are stupid and waisting their time, a joke obviously made to comfort an audience which would have liked to live forever in the old model (i.e. I produce a song or a content, I set a price for it, and I market it to a passive audience)
Later, the president of ADISQ, Paul Dupont-Hébert, along with Raymond Legault, the head of UDA (Union des Artistes), and 16 others associations of artists and entertainement companies from all over Quebec and Canada, made a public ambush appeal to the different government representatives in the audience. They asked for more money, but more importantly, they asked for content regulation on the Internet by the CRTC. Their point was that the Canadian government couldn’t let the market free, and that there must be a proeminent representation of content specifically from Québec and Canada on the Internet.
Ok, in which year do you live exactly? In 2007, the public is not anymore passive. We just don’t sit, wait, and consume what you are producing. We like to interact, create podcasts, discuss topics, engage with sometimes stupid but often brilliant home-made videos. We can make a band like Arcade Fire a worldwide success, we get to hear music from all over the world, and nobody is freaking telling us what to do.
I felt that ADISQ was living in an ideal world where they were breast-feeding consumers. The Internet is popular mainly because of its diversity and freedom, unlike the regulated radio and television industry. Besides, it’s not technically feasible to enforce a “proeminent representation of Quebec content on the Internet”. Ms. Solange Drouin, head of ADISQ, said they want the CRTC to force Internet service providers like Bell or Rogers to implement that, and that they are opening a conference today about this problem.
Fools…