Comments on: Transcontinental Media launches ad network for bloggers

By: Eric Chen

Eric Chen — Mon, 24 Mar 2008 19:50:30 +0000

The only ad network I have ever had success with was ViralyticsMedia.com. They are more of a site repping company, but if you can get in with them they are pretty solid. Customer support sucks, but they pay well.

By: Local business bloggers launch yulbiz.org and extends model to Europe | Montreal Tech Watch

Wed, 30 Jan 2008 21:54:11 +0000

[...] initiave sparked for instance the bloggers advertising network by Transcontinental Media, and it’s also the place where the co-founders of startup praized met. Their latest venture [...]

By: Transcontinental Media Launches Ads for Quebec Blogs | A View from the Isle

Transcontinental Media Launches Ads for Quebec Blogs | A View from the Isle — Tue, 18 Dec 2007 23:48:59 +0000

[...] Thanks to Sam I got his tip about Transcontinental Media starting a locally-focused ad network for Quebec-based blogs and websites. Initially targeted at a select few websites and launching September 20, this bold initiative shows how powerful the local ad market could become. Sure we as bloggers like high paying ads from larger extra-local advertisers, but if you have a large local following (like Montreal Tech Watch), then it makes sense to have local ads as well. Unfortunately it’s hard to find and get those local ads through “traditional channels”. Heri from Montreal Tech Watch (who is included, rightly so, in the first group of Quebec blogs) hits the nail on the head with this comment: I like the fact that it’s local, which means ads are highly relevant to any Montreal Tech Watch reader. Products like Google AdSense are inadequate for bloggers as they were designed mostly for high-trafficked websites. Blogs on the other hand don’t have as much readership, but they are highly focused and influential, which calls for specialized ad networks like this. Transcontinetal Media also want to increase overall readership of the blog network, which left me wondering what they are preparing for the future. Source: Transcontinental Media launches ad network for bloggers | Montreal Tech Watch [...]

By: Branchez-vous launches BV!Max, an ad solution for web publishers in Québec | Montreal Tech Watch

Mon, 05 Nov 2007 15:35:26 +0000

[...] today BV!Max, an ad serving program for bloggers, webmasters, and web publishers in Québec. Unlike the previous initiative by Transcontinental Media, which chose an elite group of 20 A-List business …, BV!Max can be used by any website, although there are a few conditions: you have to have more than [...]

By: Patrick

Patrick — Fri, 28 Sep 2007 13:14:44 +0000

Sure. But I’m wondering about the validity of charging for advertising on blogs with a few tens of readers as part of a whole with some much larger blogs.

From the way it’s presented I kind of expected it to work like Coudal’s “The Deck” i.e. everyone shows all advertising and it’s priced as a bundle. I’m not sure if this “régie” works that way though, pricing might vary by blog which would invalidate my questioning. Not much details given really.

By: Heri

Heri — Fri, 28 Sep 2007 02:52:34 +0000

Patrick: but that’s the beauty of it. this is not Radio-Canada or TVA, where you try to get advertising for a top show 1 sunday night at $$$. It’s the nature of the web to distribute the content to many “voices”.

if advertisers want lots of traffic, they will deal with canoe or tetesaclaques. but if they want something new and “web2.0″, they will try this.

By: Patrick

Patrick — Wed, 26 Sep 2007 14:11:27 +0000

Some of those blogs are new and super small, very wide range of trafic in the list. Paying for advertising on a number of them seems pointless to me.

Interesting initiative though.

By: Heri

Heri — Sat, 22 Sep 2007 19:13:15 +0000

je viens de mettre a jour la liste. je pense que n’ayez pas peur était dans la liste au début mais ca a été remplacé ensuite par inadvertance par celui de guillaume brunet

By: Philippe Martin

Philippe Martin — Sat, 22 Sep 2007 15:44:00 +0000

Sans oublier votre modeste serviteur qui a contribué à ce projet :-)

By: Heri

Heri — Wed, 19 Sep 2007 17:03:07 +0000

I updated the list but we have now more than 20 bloggers (!!!)