Blogging for business (13)
The book Pourquoi Bloguer dans un contexte d’affaires - or “Why blog in a business context”, has been launched today. It’s the first of its kind and is written by an “A-list” of Québec-based bloggers, namely Claude Malaison, Martin Lessard, Michel Leblanc, Tristan Peloquin, Marie-Chantale Turgeon, Mario Asselin, Sylvain Carle, Philippe Martin, Marc Snyder and Martin Ouellette. Most of them are consultants in new media, and the chapters covers how blogs influence, sell, inform as well as other subjects like networking and videoblogs.
First, as Claude Malaison writes in an insightful post, it’s funny to see actors of “new media” mingle with the old-timers. For him, it looks as though bloggers still need old media, which is somehow true, as it still provides raw information on events where bloggers can’t go (say in parliamants) and, also to reach the general public. However, I would say that is changing quickly, if you think of techcrunch, engadget, or huffingtonpost.
I also had another reaction, which is: there should be a book on “why blogging” first. I am not sure most people in Québec or in Canada get “blogs”. If you convince the general public, if there is a large audience of bloggers who interact, converse, and write about what matters to them, then business people will follow, regardless of their opinion on blogs. I especially like what Marie-Chantale Turgeon is doing with stars-of-the-web, which is a blogging platform launched last year, and her continual advocacy of blogging through her consulting projects.
I haven’t read the book though and those are my first reactions. Hope someone will come up with it at the next web dev book club.
Heri,
Although the book is already available for pre-orders at the book’s website, I’m not sure when exactly the book will be available in bookstores. The editor told us it would somewhere around the “Salon du livre” which is in mid-November.
That said, some of us will be accepting to go present it to different groups.
Something tells me it *might* be a little bit too basic for your gang ;-)
Hi Marc,
I saw every blogger write about it so I assumed it was already for sale.
I am not sure it’s basic as you said. Few people in Québec has the experience you guys have in blogging. Except if you simplified things to make it easy for managers or people who have never heard of blogging…
[...] bloggers launch a book to convince business types to blog (August [...]
Thanks for the post Heri. As you said, the book is aim at business newbie that still did not wake up to the blog phenomena…
I must agree with Marc: I got a hintch it would be a *bit* basic for you, guys, in the sense, you won’t find any secret weapon to power boost your professionnal blog.
I also tend to agree a “why blogging” might have been written first, but this would have to be a fairly too broad topic (there’s is as many reasons to blog as there is bloggers).
As a rule of thumb, I try to answer question about blogging by switching the word “blogging” with “writing”. As a matter of fact : “why writting” is too broad.
In a context of busines, the book make more sense. It is intended to open executives’ eyes to the power of blogging through 10 ways of using it. Hence our book.
Thanks for the post.
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