Major deal signed between NetWorldMedia and Gorilla Nation (2)
NetWorldMedia and Gorilla Nation has agreed earlier this week to combine forces. Their customers, both french and english-speaking, can now advertise into their respective web networks.
Gorilla Nation is the biggest online ad sales rep in the world. Based in Los Angeles, it manages ad sales for 500 “high-quality” websites, and can both offer their customers to reach niche markets or major destinations. On the other hand, NetWorldMedia is also in itself a heavyweight, the biggest (french) canadian online ad network, with an audience estimated at 450+ million page views per month. It’s based in Montreal and is the sole company that does behaviour targeting, i.e. that tracks your surfing pattern and then will “suggest” offers and products that should interest you.
If you manage a website, this might be an opportunity to reach americans directly through NetWorldMedia — although I am writing about this without having no direct experience in advertising and having ad-blindness. Who really clicks on internet ads and banners anyway?
I happen to click on ads online. I find that sometimes when I want to buy a product, it helps to consider what’s being offered. Simplifies my task of looking for stuff. And you’ll often get a more targeted, useful page than you would by going to a homepage through Google’s regular results, for example, because people are paying for those clicks/ad impressions.
SEOMontreal,
i think we differ by the fact that I use the web for searching information mainly and not for searching to buy a product.
of course, i buy from time to time products on the web, but for these cases, i only use a small set of websites, like amazon when i want to get a book, itunes music store for music, and some shareware vendors for specific software I need. and that’s about all.
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