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	<title>Comments on: Skooiz acquires Mastodonte Communications</title>
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	<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/</link>
	<description>Technology and Innovation news in Montreal</description>
	<lastBuildDate>Fri, 11 May 2012 12:54:00 +0000</lastBuildDate>
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		<title>By: how to pick up girls</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-916146</link>
		<dc:creator>how to pick up girls</dc:creator>
		<pubDate>Mon, 24 Jan 2011 16:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-916146</guid>
		<description>Hello! I love your arguments! they&#039;re so wild!</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.punkz.fm/gianhitran'><img alt='' src='http://1.gravatar.com/avatar/7c660a8599a6bf5dfb2ef3f70d01e787?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>Hello! I love your arguments! they&#8217;re so wild!</p>
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	<item>
		<title>By: newstech</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-197568</link>
		<dc:creator>newstech</dc:creator>
		<pubDate>Wed, 17 Jun 2009 13:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-197568</guid>
		<description>amazing stuff thanx :)</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://apple.techhours.com'><img alt='' src='http://1.gravatar.com/avatar/776b0a96d833a2780c44f079046966ba?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>amazing stuff thanx :)</p>
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	<item>
		<title>By: Darlene Moron</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-150847</link>
		<dc:creator>Darlene Moron</dc:creator>
		<pubDate>Mon, 27 Apr 2009 20:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-150847</guid>
		<description>It sounds like you&#039;re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><img alt='' src='http://1.gravatar.com/avatar/35c236947ee836d4c1a035ac072ba2b5?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></span>It sounds like you&#8217;re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place</p>
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	<item>
		<title>By: Francis Wu</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1828</link>
		<dc:creator>Francis Wu</dc:creator>
		<pubDate>Thu, 23 Aug 2007 17:50:58 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1828</guid>
		<description>Denis hit the nail on the head: It really boils down to the product&#039;s stickiness.  If the product isn&#039;t a purple cow, nobody&#039;s paying any attention.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.fsbrainstorm.com'><img alt='' src='http://0.gravatar.com/avatar/473d00c2006c7648e164a3965edb08db?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>Denis hit the nail on the head: It really boils down to the product&#8217;s stickiness.  If the product isn&#8217;t a purple cow, nobody&#8217;s paying any attention.</p>
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		<title>By: Denis Canuel</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1827</link>
		<dc:creator>Denis Canuel</dc:creator>
		<pubDate>Thu, 23 Aug 2007 17:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1827</guid>
		<description>I was going to say exactly what Francis said. Hot cakes are easy to sell. Moldy bread isn&#039;t so easy. You might be able to sell moldy bread for a while but people will figure it out quickly...

The problem is what to do when you want to sell &quot;normal&quot; bread that&#039;s no better nor worse than your competitor..? Perhaps SEO is useful there but I&#039;d say working on the product is a better idea.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.quebecvalley.com'><img alt='' src='http://1.gravatar.com/avatar/97d96cf3ff78caf58fd6d29cc1af2d76?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>I was going to say exactly what Francis said. Hot cakes are easy to sell. Moldy bread isn&#8217;t so easy. You might be able to sell moldy bread for a while but people will figure it out quickly&#8230;</p>
<p>The problem is what to do when you want to sell &#8220;normal&#8221; bread that&#8217;s no better nor worse than your competitor..? Perhaps SEO is useful there but I&#8217;d say working on the product is a better idea.</p>
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	<item>
		<title>By: Heri</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1809</link>
		<dc:creator>Heri</dc:creator>
		<pubDate>Thu, 23 Aug 2007 01:02:26 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1809</guid>
		<description>couldn&#039;t have said it better. I also think that if you design well for your users, (instead of designing for Google), then attention will follow.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://heri.madmedia.ca'><img alt='' src='http://1.gravatar.com/avatar/76d226166e7f70ccb556f5bb043512aa?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>couldn&#8217;t have said it better. I also think that if you design well for your users, (instead of designing for Google), then attention will follow.</p>
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	<item>
		<title>By: Francis Wu</title>
		<link>http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1806</link>
		<dc:creator>Francis Wu</dc:creator>
		<pubDate>Thu, 23 Aug 2007 00:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://montrealtechwatch.com/2007/08/22/skooiz-acquires-mastodonte-communications/#comment-1806</guid>
		<description>Granted, SEO is can be pretty important.

However, I also happen to believe that good SEO is a by-product of good wholistic design: Good markup, good usability, good content, and good copy.  Any other method to boost SEO is either obsolete or blackhat.

Therein lies my beef with SEM companies -- the service they provide only serves to patch larger existential problems with their clients&#039; websites.

That being said, during launch, I don&#039;t think SEO&#039;s as important as word of mouth marketing and getting talked about -- or &quot;dugg&quot;, for lack of a better word.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:right; margin-left:7px; display:block; width:48px' ><a rel='external nofollow' href='http://www.fsbrainstorm.com'><img alt='' src='http://0.gravatar.com/avatar/473d00c2006c7648e164a3965edb08db?s=48&amp;d=http%3A%2F%2Fmontrealtechwatch.com%2Fimages%2Fsmall_gravatar.jpg%3Fs%3D48&amp;r=G' class='avatar avatar-48 photo' height='48' width='48' /></a></span>Granted, SEO is can be pretty important.</p>
<p>However, I also happen to believe that good SEO is a by-product of good wholistic design: Good markup, good usability, good content, and good copy.  Any other method to boost SEO is either obsolete or blackhat.</p>
<p>Therein lies my beef with SEM companies &#8212; the service they provide only serves to patch larger existential problems with their clients&#8217; websites.</p>
<p>That being said, during launch, I don&#8217;t think SEO&#8217;s as important as word of mouth marketing and getting talked about &#8212; or &#8220;dugg&#8221;, for lack of a better word.</p>
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