Skooiz acquires Mastodonte Communications (4)
August 22nd, 2007 · by Heri · Marketing
Skooiz, a Montreal internet company which provides search engine optimization / search engine marketing (SEO / SEM) services, has just acquired Mastodonte.
Mastodonte is also a consulting company, in email marketing and related services. It also owns toutacoup and wannawin , which gets 9 millions page views monthly.
I am using this opportunity to ask readers a question. Who thinks here that SEO is a big deal when launching a website? It always seems to me as the black area of Internet Entrepreneurship, where you meet of lot of con artists. (like SEOMoz, the current superstar, charging $1000 per hour to their clients. yes, you read it right, one thousand dollars per hour)
Granted, SEO is can be pretty important.
However, I also happen to believe that good SEO is a by-product of good wholistic design: Good markup, good usability, good content, and good copy. Any other method to boost SEO is either obsolete or blackhat.
Therein lies my beef with SEM companies — the service they provide only serves to patch larger existential problems with their clients’ websites.
That being said, during launch, I don’t think SEO’s as important as word of mouth marketing and getting talked about — or “dugg”, for lack of a better word.
couldn’t have said it better. I also think that if you design well for your users, (instead of designing for Google), then attention will follow.
I was going to say exactly what Francis said. Hot cakes are easy to sell. Moldy bread isn’t so easy. You might be able to sell moldy bread for a while but people will figure it out quickly…
The problem is what to do when you want to sell “normal” bread that’s no better nor worse than your competitor..? Perhaps SEO is useful there but I’d say working on the product is a better idea.
Denis hit the nail on the head: It really boils down to the product’s stickiness. If the product isn’t a purple cow, nobody’s paying any attention.
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