Montreal Tech Watch

Audience Seasonality — or what month to pick when launching a website

By Heri Aug 19th 2007 in Marketing

I came across a study from XitiMonitor, a company providing Internet traffic monitoring services, which shows how consumers use the web for each month. It is noteworthy that XitiMonitor is a french company, and have no activities whatsoever in Montreal, but they do however track Internet traffic globally, and I am sure this will interest anyone having a worldwide Internet audience or planning to launch a web startup soon.

xiti monitor audience seasonality 2007

The data is compiled from their 2002 to 2006 database, and show that Internet usage is at its lowest in the summer, especially august. In the other hand, if you plan to launch a website, it’s best to do it in January, or in March.

I wouldn’t be suprised that data for Québec and Canada would show even more differences between the summer and the winter (I am sure you know why) .

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