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CakeMail now in beta (6)

August 15th, 2007 · by Heri · Marketing, startups

cake mail
preview of CakeMail

The Code Kitchen has entered in beta this week for CakeMail, and from what I’ve seen, it’s a solid product. They previously demo’ed Cake in BarCamp2Montreal, where the team said they were targeting agencies, who would then resell it to their customers, making it the first white-label email platform.

I went through the beta. First, the registration email was ironically flagged as spam, which should be the last thing to happen to a newsletter platform. It also lacked any info about the pricing, and I haven’t been able to customize the interface as it was advertised, or get to an option to white-label it. Now, a comparison with Campaign Monitor is due, which is actually the standard for newsletters. I found Cake was much easier to use, the process of creating and sending a mailing is much more logical than Campaign Monitor’s crowded interface and options. And I would say I will be using for current projects instead of CampaignMonitor, if it’s priced right. You can also go try CakeMail.

As an aside, I met yesterday Francois Lane, who founded the company, and he said there was also a lot of work done in internationalization, and they are looking to spin off the localization application for CakeMail as a separate product as well.

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