Blogging for business (8)

The book Pourquoi Bloguer dans un contexte d’affaires - or “Why blog in a business context”, has been launched today. It’s the first of its kind and is written by an “A-list” of Québec-based bloggers, namely Claude Malaison, Martin Lessard, Michel Leblanc, Tristan Peloquin, Marie-Chantale Turgeon, Mario Asselin, Sylvain Carle, Philippe Martin, Marc Snyder and Martin Ouellette. Most of them are consultants in new media, and the chapters covers how blogs influence, sell, inform as well as other subjects like networking and videoblogs.
First, as Claude Malaison writes in an insightful post, it’s funny to see actors of “new media” mingle with the old-timers. For him, it looks as though bloggers still need old media, which is somehow true, as it still provides raw information on events where bloggers can’t go (say in parliamants) and, also to reach the general public. However, I would say that is changing quickly, if you think of techcrunch, engadget, or huffingtonpost.
I also had another reaction, which is: there should be a book on “why blogging” first. I am not sure most people in Québec or in Canada get “blogs”. If you convince the general public, if there is a large audience of bloggers who interact, converse, and write about what matters to them, then business people will follow, regardless of their opinion on blogs. I especially like what Marie-Chantale Turgeon is doing with stars-of-the-web, which is a blogging platform launched last year, and her continual advocacy of blogging through her consulting projects.
I haven’t read the book though and those are my first reactions. Hope someone will come up with it at the next web dev book club.

















