watchmojo accelerates growth

By Heri Jul 31st 2007 in Business

Watchmojo videos are now avalaible at clipsyndicate. This new video portal makes its videos avalaible afterwards to “vertical” blogs, ad revenues are then shared with content creators. I wrote previously about watchmojo having a deal with Azureus Vuze, and it seems the company’s focus is to distribute its content to as many video portals as possible, and then add up advertising revenues. I don’t know if it’s a viable business model, but I guess that’s the most solid if you are a web video producer.

Watchmojo will also be relaunching with a new design this week, it’s not avalaible yet but I got access to a screenshot:

watchmojo design
The new design is less cluttered and more professionnal

Intellitix provides rfid access to Coachella

#coachella
twtspire.com| idea for the next startup = One Tweet Away?

Startups solve problems. So if you find a problem there’s probably a startup idea lying somewhere nearby. A Montreal developer Kenji Williams developed an app called twtspire.com that scours twitter and automatically detects tweets from people that wonder why a solution doesn’t exist for a specific problem they’re having. Here are example of tweets from [...]
AccelerateMTL : more than just a conference

AccelerateMTL is coming up on the afternoon on May 23rd, right after the FounderFuel demo day. It’s announced as a conference full of good keynotes, from successful entrepreneurs like BeyondTheRack founder, renowned Internet marketers, and other Internet execs. View more on the eventbrite page. As the name suggests, the presentations were curated to accelerate startups. [...]

Comments

Mat July 31, 2007

Would be a nice design if it wasn’t for the god-awful banner ad at the top. Why are sites SO willing to give up UX for potential ad revenue… it’s a short-sighted design decision. i.e. I am now disinclined to go to their site in the first place, and so they have no hope of generating ad $ from me.

Log in to Reply
ashkan karbasfrooshan July 31, 2007

Mat,

We understand your desire to surf in an ad-free environment, but if you had to choose between

a) surfing the web for free but seeing some ads,
or
b) paying for content,

what would you choose?

Desiring both free content and an ad-free environment is – with all due respect – unreasonable. Moreover, we do not run popup ads or obtrusive creatives, in fact, we don’t even run pre-rolls!

As per the viability of the business model, digital content has proven to become the new software: once you publish, all subsequent sales are practically all profit (unlike print content which has residual costs as distribution ramps up).

Furthermore, we do not solely rely on our distribution partners, we publish clips on WatchMojo.com and generate ad revenue there, but that is a portion of the total pie out there, so the distribution-driven revenue is a nice incremental revenue stream… plus, it’s solid branding and efficient marketing. If you compare the video market to where text was, you would see that there are advantages to being a content producer, especially when most of the video content out there now is user-generated or pirated content.

I sometimes joke that we want to be the Dear Abby of online video content: ubiquitous in every destination where video content can be accessed…

Thanks again for the coverage.

Ash

Log in to Reply
Fagstein July 31, 2007

I thought cluttered was what professional web designers were going for these days.

Log in to Reply
Heri July 31, 2007

hey mat, I am wondering if the ad space was smaller, would you click on them? for me, if I own watchmojo, I would use interestitial ads between videos.

fagstein: ok no. usually, managers and the people requesting the website ask for more content, features, columns. if a web designer works for the CBC for instance, he doesn’t have the choice, he has to show all the elements coming from all CBC divisions. but profesional designers are taught a lot about consistency, visual hierarchy and stuff like white space before everything else. “amateur” web designers are the ones who throw in everything with no master style guide, and you get a cluttered website at the end

Log in to Reply
Mat July 31, 2007

No I don’t click on ads, period.

Log in to Reply