Ubisoft now a power entertainement house (0)
The financial post has a story how video games companies based in Canada are blurring the line between video games and “traditional entertainement”. At the last E3 expo, Ubisoft Montréal led the charge with Assassin’s Creed, and how they will release a series of books based on the Universe. I also wrote previously about short animated movies based upon the game, made by Ubisoft’new Digital Arts division. The video game itself inspires itself heavily on cinematographical cues and uses music to create rhythm in the sequences. From the article:
her (Jade Raymond) game is easily the biggest and most expensive project the publicly-traded Ubisoft has ever undertaken.
As a result, its makers are thinking that if the game does well, movies and other spinoffs won’t be out of the question.
According to Raymond, she and her team aren’t simply trying to create a game anymore. “We’re creating a brand,” she said. “We’re creating a universe.”
Daniel Desilets and Jade Raymond from Ubisoft Montreal present Assassin’s Creed at the last Entertainement Electronic Expo
The video games industry topped the movies industry in 2005. With a market estimated at $37.5 billion in 2007, it will also surpass the music industry this year.
And it’s great to see a company from Montréal leading the pack.
