Quebecor-owned Canal Vox has setup lemission.tv, a website where they ask users to record a video about a show for the TV channel. Winners can get their show produced by Vox and maybe get a trip to Cuba.
This is … sort of nice, although I don’t expect it to be picked up by the general public. BleuBlancRouge, a marketing and ad agency in Montréal, is in charge of the initiative and have had their name hidden and the TV channel’s as well, maybe in order to get some “buzz” around the campaign. But it’s stupid to leave your contact details in the DNS records if you want to setup a “mysterious” ad campaign like this. And flash+pdf sucks too…


