INM, or Integration New Media, is a Montreal company known essentially for their Director Xtras. They have just launched this week a new product called Reach, which enables companies to publish high-quality print documents on the web, and let end-users interact with them. They are using Flash to deliver it to visitors.
This is easier to use than a PDF brochure and you feel like reading a magazine. This should interest companies who do not have yet a web team and/or have invested a lot in print materials. Demos here
For me, INM is always trying to catch-up with the market. Making interactive CDROMs and using Macromedia Adobe Director is so 90′s. And a product like Reach would have been innovative years ago. But we have left the times where you would just transfer your print materials to the web. The Internet is a new medium and this is just like the early of television where production teams were broadcasting from radio studios.
If only they did a widget like scribd did for the general public, this would have been a hit.
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