Astral Media launches its own ad network

By Heri Jun 15th 2007 in Marketing

astral media

Astral Media, which publishes musiqueplus.com, vrak.tv, radioenergie.com, rockdetente.com, canalvie.com, canald.com, among others, has decided to launch its own web ad network. (official press release in french here) They were previously relying in Branchez-vous to deliver ads for their website and deal with potential advertisers.

Astral Media is one the rare media publishers in Québec who reach more than 30% of the population, with 1.4M unique visitors. They have been consistently improving their online presence and launching social networks and this, for me, was the next logical step for them.

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