Quick Update: mycarpoolstation.com

By Heri Jun 1st 2007 in Business

mycarpoolstation, a new car sharing website, reports about what they did during the transit strike in Montreal. They contacted the press, with a note about alternative ways of commuting, and got a coverage.

Quote:

I would qualify page A2 of The Gazette as decent coverage. I would also qualify a brief mention at 11:35pm on CKOI’s ‘Les soirées contactes de Philippe Pépin’ as… pretty damn cool. I guess the lesson I learnt from this is that I could spend all the money in the world on Google Ads and what not, but nothing sells your product or service better than its recognition amongst customers as a reliable pain-killer.

I find it very clever marketing.

Note: mycarpoolstartion.com is now in public beta. previous coverage was here

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