
I have forgot to write about it, but mobivox launched into beta phase, 2 days ago. Mobivox is a voice over IP Montreal startup that aims to bridge landlines, mobiles and skype. The service is free for mobivox and for skype users, and *cheap* rates to other users.
A friend of mine said that there is no real reason why you would make an international call, to a skype account with your mobile phone, unless you phone a guy who is 24 hours a day in front of a computer.
For me, this is the same kind of argument that denied any future for the telephone. I think mobivox gives access to a new kind of service and we will somehow find a new use for it. And already, you can find a cool way to use it, which is making free international calls to a regular phone from your mobile phone. Yes, you read it right. Free international calls between cellphones/landlines users - and without a computer. If you call someone who also registered to mobivox, you can call them on their mobile or landline phone for free. How great is that?

By the way, I like their marketing. The service is really hi-tech but they managed to introduce VoxGirl as the magician who does all the black stuff behind. Other startups or companies would have talked about back-end servers, routers, and telecom operators to impress customers but VoxGirl is just one neat concept. Not as cool as IWantSandy, but still an intelligent marketing move.
And the only one by the way. There was no mention of mobivox in the local media - and no awareness or support from montrealers. Which is really a pity. Let me remind me that we are talking about a groundbreaking technology. In recent news, Jajah, their direct competitor, just raised 20M$ and got direct access to Intel technology. Sometimes, americans just know where the jackpot will come from.