Note: again, I didn’t have a chance to write about this week because of some rails work.
Two undergrads from mcgill university have started a new company called ClixConnect.It provides live online customer support for any website, through a widget. A window with a few suggestions appears to the user, which might be product suggestions, or just chatting. The service is targeted for online retailers, web hosting companies, and web design agencies.
There are already many live chat solutions but their solution seems much more simpler and it can be a very straigtforward way to bug help future customers. If the website owner is not available, ClixConnect will have a team member to interact and talk with the user. To get an example, go to their website , a pop-up window will appear, inviting you to talk.
The company is entirely bootstrapped, with development done in Romania and Pakistan. Their marketing seems to be focused on blogs and forums, and pretty much other ‘viral marketing’ strategies.
Now, I have some concerns about direct marketing on the web. Is this scalable? will Montreal become the world’s customer support center? What will happen in September, when school opens again? And more importantly, can we just transpose the “store clerks” concept to an online store?
Comments
Mitch Cohen May 22, 2007
Heri May 23, 2007
Hi Mitch
thanks for the precisions . great to hear about your commitment, although I am convinced the web is a different media and space compared to bricks and mortar stores. People have a different mindset when they browse a website, compared to a retail store.
I am wondering why your comment wont show up in the post. its the first time i have this bug.
Montreal, most innovative and creative city in North America? | Montreal Tech Watch August 17, 2007
[...] there was also Clixconnect, which was started by Mitch Cohen, straight from McGill University. But I believe McGill had nothing to do with the [...]
DemoCampMontreal4 | Montreal Tech Watch August 18, 2007
[...] and he made a demonstration for the first time of ClixConnect. There was previously a post about the service in Montreal Tech Watch. ClixConnect allows online retailers to provide direct customer support to their website [...]
NNW January 24, 2011