Occasion.ca partners with lespac.com (0)
Everybody is talking about online advertising right now, but small ads were and still are newspapers’ key source of revenue, and we are currently going through a media shift, much alike advertising.
In Quebec, the main destination is lespac, along with canoe subsidiaries, occasion.ca and livedeal. Occasion is a small ads online board, but differentiates itself from the pack by having local content and an exhaustive database of quebec businesses.
Occasion is owned by Société Trader
Société Trader is owned by the Yellow Pages Group
They are now partnering with lespac.com. The new group, along with the other websites owned by the YellowPages group, will have an audience of 9.7 millions unique visitors each month, which will make them the first destination on the Internet in Quebec. We will then have 3 main media groups controlling the online media scape: Canoe/Quebecor, YellowPages/lespac, and Cyberpresse.
