dailywom.tv, your daily dose of world of mouth marketing

By Heri Mar 30th 2007 in Marketing

Dailywom is a new Montreal audio and video podcast about world of mouth marketing. It was initiated by Pascal Beauchenes, a Montreal marketing specialist.

World of Mouth marketing (WOM) or viral marketing has become the favorite and cliché marketing tool for bootstrapping entrepreneurs, and big companies alike. The prospect of having everyone talking about your product/service thanks to a virtual no-cost youtube video is the ultimate dream come true to any marketer. Some companies try to entertain their audience, with micro-sites with contests or flash games in it, other companies film videos with an ‘home-made’ look to it.

daily wom marketing

I have subscribed to their videos, but I am still skeptical about this initiative. When you try too hard for world of mouth, the result can be pathetic. The best viral marketing I have seen were spontaneous and unplanned “buzz” about your products. If you don’t know what I am talking about, have a look at Apple; the company is a textbook lesson in viral marketing.

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