New video portal for RDS

By Heri Mar 27th 2007 in Design

RDS.ca has launched yesterday Zone Video, a video section with lots of content. Hockey is the super star sport of course here, but there are also some baseball, football, ski and tennis videos.

rds video

The interface is flash-only, with a TV-like experience. RDS is obviously trying to prevent viewers to go to youtubeLand and stick to rds.ca. However, if you go the new section, you will ask for more interactivity and more openess. You need to register and answer to a marketing poll to get to the video section. You can’t comment the videos, you can’t bookmark or send a video to a friend, you can’t see what are today’s videos or what’s popular.

RDS is asking a lot here. Of course, their users are already addicted and they will welcome eagerly the video. Did I say RDS.ca has a 96% user engagement rate, with 55% of viewers rated as regulars, and 42% rated as addicts?

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Comments

Anonymous March 25, 2008

For “Zone de Match”. 3$/match

Doesn’t support Linux.

Needs to install .exe to use Firefox under Windows.

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Robert November 14, 2008

That truly sucks I am using linux on my laptop with no plans do go back to windows and I just bought a years subscription

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Handytarife January 24, 2011

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Axa April 27, 2011

well, that is not true … why say wrong? … on the RDS.CA’s website, you do NOT need to register to access the videos section .. you do NOT need to answer any polls to watch a video … yes, you CAN bookmark it and yes you CAN send it to a friend … you ALSO CAN see what are today’s videos or what’s popular …

have you EVER been on RDS.CA ? … to say so much LIES, you obviously did NOT visit the website … the only thing that you CAN’T do is to make the video “autoplay” when embeded on your webpage, or at least, I did not found where to put the code for an autoplay …

I am actually in the videos section on RDS.CA. watching a ton of videos WITHOUT being registred, WITHOUT answering any polls …

Axa

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Heri April 27, 2011

hey there, that article was written in 2007 and they changed the site since then.

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