Roberto Rocha, from Montreal Tech Scene, reports that Mamma.com will open a new office in San Francisco, California. They have hired Michelle Chaboudy as VP in business development for Software Licensing.
I am having a lot of trouble figuring out Mamma.com’s strategy. As Robert Rocha pointed out, they are bleeding money each quarter, with an operating income of -2.83M$, which leaves them about 1 year before they close the company.
I don’t know what is the main consensus about mamma.com, but I find the product terrible. If MSN search is loosing stream against Yahoo and Google, even after they launched a new search technology, you have to wonder what mamma can do about it. If I was head of Mamma, I would refocus on a niche, or I would re-engineer the search engine algorithm. Ask.com chose the latter strategy and has since experience tremendous growth. Now, Michelle Chaboudy’s role might be exactly that. I have a feeling her role is to sell (copernic?) licences for company intranets.
Time will tell eventually. They have 12 months ahead for that.
