Job Listing: Experience Search Marketing Strategist (SEO) @ Enquiro (8)
Company: Enquiro
Position: Experienced Search Marketing Strategist (SEO)
Responsibilites and Tasks:
Are you passionate about Search Engine Optimization? Have you demonstrated your ability to bring value to clients through effective organic Search Marketing campaigns and are looking for a new challenge as part of an organization with exciting growth plans?
If you said “yes” to these questions AND you want to contribute to an organization where you are surrounded by a passionate team of Search Marketers, where you know what is expected of you, the standards are high and the rewards are generous, where you are encouraged to grow and develop and contribute to our unique corporate culture on a daily basis….then we need to talk!
These are some of the things you would do each day:
· Develop, implement and maintain comprehensive organic search engine optimization recommendations
· Conduct keyword analysis/research and develop quality keyword portfolio utilizing SEO tools and resources
· Perform website analyses, consultation and other search engine marketing services as per client contracts
· Implement Web Analytics tracking onto client websites
· Consult on technical site issues pertaining to coding and site architecture
· Recommend and evaluate SEM tools as needed
· Develop recommendations for writing effective search marketing copy /meta data using industry best practices
· Develop and guide the implementation of complex SEO strategies
· Recommend optimization for various site components including copy, page title/descriptions, site architecture, filenames, etc.
· Ensure that client site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices
· Analyze latest algorithm changes and continually modify recommendations and best practices with regards to content, links etc
· Develop and implement quality link programs and/or directory listings
· Proactively seek information and clarification to ensure work product delivered meets client and internal expectations
· Assist in current or new client business development/proposals as needed
· Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, CoreMetrics, and other analytics programs an asset)
· Be proactive and innovative with solutions to meet client goals
· Participate in client meetings and conference calls
· Demonstrate a strong focus on client satisfaction
· Effectively communicate the search marketing process to clients
· Stay abreast of latest trends in the industry with constant research in the SEM community; implement strategies accordingly
About Enquiro
Enquiro is a leader in digital marketing. Headquartered in Kelowna, BC, Canada, we work with some of the best known brands from around the world, helping them achieve their customer retention and acquisition goals. From organic search engine optimization, paid search campaigns, usability testing and online surveys, to customized buyer behavior research, we offer a comprehensive and holistic approach to digital marketing for companies that want to profitably dominate their markets.
By joining Enquiro, you become part of a team that encourages growth and rewards it, values our relationships with our families and community and offers exceptional benefits and competitive compensation packages.
Requirements:
These are some of the things we’ll be looking for on your resume:
· Bachelor’s degree in Marketing or related field
· Minimum 2 years experience in Organic Search or related field
· Minimum 2 years of client service/management experience
· Must be able to demonstrate an in-depth understanding of Organic Search, the industry, and best practices in this industry
· Experience analyzing and applying response data to enhance campaign results
· Must be able to think strategically and work autonomously
· Excellent written and verbal communication skills
· Keen understanding of Return on Investment (ROI), Return on Advertising Spending (ROAS) – how to calculate, how these numbers form the foundation of strategic initiatives, and how SEO management tactics can be implemented to maximize these numbers
· Strong Research skills as the individual must be able to review articles, blogs, web discussion forums, press releases, etc. and be able to extract the key points from an SEO and technical perspective
· Ability to perform effectively under tight timelines
· Must be comfortable learning various analytic interfaces
· Comfortable with Excel and similar “number crunching” skills
· Ability to understand HTML and CSS and/or experience with URL rewriting, content management systems, blogging platforms, would be an asset
· Experience with project management, an asset
We will consider candidates located in Kelowna, Vancouver, Toronto or Montreal.
In addition, we want candidates who can demonstrate their alignment with our Core Values which are:
We, Above Me
Earn Respect, Give Respect
Be Remarkable
Make the World Better
Each Day is a Gift
Tell us why you’re a match!
If you know SEO, have a passion to ensure your clients will be successful, and love being part of a motivated team, send us your resume to: Careers@enquiro.com by Sept 3, 2010 quoting job #:SEO-0910-MTW. These would be good things to include in your cover letter: relevant skills and experience (see above), why you match with our core values, your top 10 reasons why we should hire you, your salary expectations, where you saw this job posting and gratuitous compliments about any of the Enquiro management team!
Please go to our website at www.enquiro.com to find out why we think Enquiro is the “Best Place to Work”.
“MsoNormal”>While we greatly appreciate all the replies we receive, regretfully only those selected for an interview will be contacted. This position is only open to those legally entitled to work in Canada.
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